Who We Are

Illuminate Consulting was founded by Joanne Bethlahmy in 2000 to provide growth strategy and interim marketing management to consumer packaged goods, retail and technology clients in a more personalized way than is possible with large consulting firms. Our mission is to “illuminate” the best growth decisions for clients by combining in-depth research and analysis with seasoned judgment and corporate experience.

What We Do

Our expertise is in identifying and quantifying the best new markets, segments, products, channels, positioning and market entry plans for your business. We work with senior management to develop growth plans based on customer and competitive research, market segmentation, product and portfolio analysis and other key business fundamentals.

And, because we have senior line management as well as blue-chip consulting experience, we also help implement these strategies through interim marketing management assignments.

Our Beliefs

We believe that:

  • The most successful growth strategies are creative leaps founded on deep knowledge, a clear grasp of customer needs and practical integration of many stakeholder requirements
  • It takes experience to sift through data and ideas for the right answers
  • Great strategies are nothing but paper without leadership and excellent execution

Our Approach

Change is required for growth, and change can be risky. We increase your probability of successful change through a structured problem solving approach that merges primary research and analysis with years of senior “been there, done that” experience and resourceful creativity. We are adept at quickly understanding the issues of your business and your market. We uncover the hidden, key facts that will make or break your success and then use them to build insightful recommendations.

Why We’re Special

We love figuring out ways to grow businesses and are passionate about developing new products and plans. And, we’re equally spirited about being practical. Joanne has more than 20 years of experience helping companies grow across an array of industries and business situations. She and her team bring the 360º perspective gained from being marketing executives, management consultants and from public Board of Director experience. Joanne and her team understand both how to develop sophisticated strategies and how organizations really work.

So, you get:

  • New growth based on organizational strengths
  • Profitable, less risky investments
  • Pragmatic research
  • Rational financial models
  • Plans that are sensitive to the needs of Sales, Operations, Finance and Marketing
  • Successful, targeted growth grounded in reality



“Joanne Bethlahmy is a brilliant strategist and marketer, and the real market success of Chef Solutions and its new business model is a testament to her value.”

Michael Broll
Former President and CEO, Chef Solutions


“Most consultants are hired to answer a question; Joanne can do that, but she offers much more. Joanne helps figure out what is important, how to get the answer and then determine what the answer really means. She is the consummate professional.”

Jonathan Baer
Founder, eBoomerang


                © 2015 Illuminate Consulting. All rights reserved.