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Who We Are
Illuminate Consulting was founded by
Joanne Bethlahmy in 2000 to provide growth strategy and
interim marketing management to consumer packaged goods,
retail and technology clients in a more personalized way
than is possible with large consulting firms. Our mission
is to “illuminate” the best growth decisions
for clients by combining in-depth research and analysis
with seasoned judgment and corporate experience.
What We Do
Our expertise is in identifying and quantifying the best
new markets, segments, products, channels, positioning and
market entry plans for your business. We work with senior
management to develop growth plans based on customer and
competitive research, market segmentation, product and portfolio
analysis and other key business fundamentals.
And, because we have senior line management as well as
blue-chip consulting experience, we also help implement
these strategies through interim marketing management assignments.
Our Beliefs
We believe that:
- The most successful growth strategies
are creative leaps founded on deep knowledge, a clear
grasp of customer needs and practical integration of many
stakeholder requirements
- It takes experience to sift through
data and ideas for the right answers
- Great strategies are nothing but
paper without leadership and excellent execution
Our Approach
Change is required for growth, and change can be risky.
We increase your probability of successful change through
a structured problem solving approach that merges primary
research and analysis with years of senior “been there,
done that” experience and resourceful creativity.
We are adept at quickly understanding the issues of your
business and your market. We uncover the hidden, key facts
that will make or break your success and then use them to
build insightful recommendations.
Why We’re Special
We love figuring out ways to grow businesses and are passionate
about developing new products and plans. And, we’re
equally spirited about being practical. Joanne has more
than 20 years of experience helping companies grow across
an array of industries and business situations. She and
her team bring the 360º perspective gained from being
marketing executives, management consultants and from public
Board of Director experience. Joanne and her team understand
both how to develop sophisticated strategies and how organizations
really work.
So, you get:
- New growth based on organizational
strengths
- Profitable, less risky investments
- Pragmatic research
- Rational financial models
- Plans that are sensitive to the
needs of Sales, Operations, Finance and Marketing
- Successful, targeted growth grounded
in reality
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